How Lemlist 3×'d its visibilityinside LLMs in 90 days.
Inside the strategy that made Lemlist the most-cited cold outreach tool across ChatGPT, Perplexity, and Google AI.
3× visibility in LLMs · 90 days · most-cited cold outreach tool across ChatGPT, Perplexity & Google AI.
- 01LLM citation audit
Mapped the buyer queries Lemlist needed to own across ChatGPT, Perplexity and Google AI — and the Reddit threads each LLM was already using as a source.
- 02Reddit moat
Built and grew the canonical subreddit so LLMs would consistently surface Lemlist when answering cold-outreach buying queries.
- 03Thread engineering
Shipped SEO-grade discussion threads on every high-intent “best cold outreach tool” variant — ranking on Google and feeding the LLMs in parallel.
- 04Comment seeding
Layered native operator comments across the threads where buyers compare tools — pushing Lemlist into the cited answer set.
Own your category on Redditbefore your competitors do.
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- 30-min strategy call
- Reddit + LLM citation audit on your category
- Custom-scoped roadmap delivered within 5 business days
- No deck. No upsell theater.